Search Engine Marketing Course (WSQ)
Search Engine Marketing Management
Course Code: To be Announced Soon
Type: WSQ Certification Level 4
Course Duration: 24 hours
Course Fee: S$1350
Course Description
Search engine marketing, or SEM, is one of the most popular & effective way to expand your business reach in today’s online marketplace. Search engine marketing is defined as the practice of marketing a business using paid advertisements that appear on search engine results pages (SERPs). In this course. learn about how to run effective online advertising and how you can make your brand/business grow with SEM.
Course Outline
1. Selecting the right Search Engine Marketing Platform (Google Adwords & Bing Ads)
2. The difference between search marketing, SEO, SEM, and pay-per-click marketing?
3. Small SEM Strategies
4. What is Keyword Gems & how to acquire
5. What are the SEM fundamentals
6. How to do SEM targeting
7. Creating & Maintaining Consistency of SEM Ads
8. First impression – Landing Copy and Page Design
** Free Course-Refresher Session within 06 months after graduation.
Chat with us to enquire: enquiries.info@milleniacg.com
Lesson:
– Online Assessment
– Online virtual classroom training
– Online Practical/ Practicum Training
– All lessons will be conducted via our virtual classroom e-Learning platform.
Next Course Run:
– ANNOUNCING SOON
Course Suitability: Marketing, Sales, Business Development, Retail, Businesses
Course Language Medium: English
Course Certification Type: Statement of Attainment
Course Certification Title: Search Engine Marketing Management (Level 4)
Course Duration: Total 24 hours
Course Days: 03 Days
Course Sign Up & Enquiry: info@milleniacg.com
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Course Fees: SGD $1,350.00 Nett
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Course Funding Details
Approved Payment Type: Nett Fee
Course Funding Support Period: 02nd June 2020 to 04 August 2022
Type of Funding (Companies): Training Grant / Absentee Payroll / Mid Career Enhanced Subsidy / Skillsfuture Enterprise Credit.
Type of Funding (Individual): SkillsFuture Credits for Individual / Mid Career Enhanced Subsidy / UTap.
Support level: CAT B Funding, WSQ, External.
IMPORTANT NOTICE: WTS will be replaced by WSS from 01st JULY 2020.
More Information on WSS here.
Update: 22nd July 2020
Pending the launch of SSG’s TPGateway Portal, please Kindly check with us the final pricing here.
New WSS Hotline: 1800-536-8333
Calculate Absentee Payroll here.
| Cost Fee $1350 (A) | – (B) | = (C) | – (D) | ||
| Type | Description | Grant Amount (B) | Nett Fees (C) | Absentee Payroll Claim (D) | Balance Payable |
| Individual (Singaporeans & Singapore Permanent Residents) |
Self-Sponsored – Up to 50% of course fee |
$675.00 | $675.00 | Nil | SkillsFuture Credits or Cash |
| Individual (WSS) (Singaporeans Only) Click here for WSS Eligibilty |
Self-Sponsored (WSS) – Training Allowance Claimable at $6.00/hour |
$1,215.00 | $135.00 | Nil | SkillsFuture Credits or Cash |
| Individual Mid Career Singaporean Only & Aged 40 & above |
Self-Sponsored / Mid-Career Enhanced Subsidy (ETS) – Up to 90% of course fee |
$1,215.00 | $135.00 | Nil | SkillsFuture Credits or Cash |
| Company SME |
SME Enhanced Training Support for SMEs (From 1st July 2020) – Up to 90% of course fee – Absentee Payroll – Up to $7.50 per training hr |
$1,215.00 | $135.00 | Up to $180.00 |
Skillsfuture Enterprise Credit or Cash |
| Company Mid Career (SME & Non SME) Singaporean Only & Aged 40 & above |
SME – Mid-Career Enhanced Subsidy – Up to 90% of course fee – Absentee Payroll – Up to $7.50 per training hr |
$1,215.00 | $135.00 | Up to $180.00 |
Skillsfuture Enterprise Credit or Cash |
| Company Non-SME Singaporean Only & Below Aged 40 |
Non-SME – Up to 50% of course fee – Absentee Payroll – Up to $7.50 per training hr |
$675.00 | $675.00 | Up to $180.00 |
Skillsfuture Enterprise Credit or Cash |
| Others | Non-Singaporean | Nil | Nil | $1,350.00 | Cash |
*Grant amount indicated above does not include absentee payroll (AP) funding as this is dependent on the trainee’s hourly basic salary (other than for trainees supported by surrogate Employers, where AP is computed on flat rate independent of salary).
| UTap Example: | |
| WSQ Level 4 Certificate – Search Engine Optimization Management | |
| (a) Full Course Fees (before Subsidy): | $1,350.00* |
| (b) Less Government Subsidy (e.g. 90%) | -$1,215.00 |
| (c) Course Fee Payable (after Subsidy): | $ 135.00 |
| (d) Payment (via Skillsfuture Credits)
Presume Trainee has $100 SFC balance |
$ 100.00 |
| (d1) Balance Paid in Cash | $ 35.00 |
| (e) Less UTAP Funding (50% of Course Fee payable after Government Subsidy): | -$ 17.50 |
| (f) You Pay: | $ 17.50 |
| *course fees are only for illustration purposes and may be subjected to changes *Skillsfuture Credit will be the default payment for the balance Course Fee after deducting grant. *Should the Trainee have insufficient Skillsfuture credits , the balance fees has to be paid using cash. *Utap (50%) is claimable on the amount Paid using Cash. |
Companies/ Employers
– Start your Course application Here.
– Calculate Absentee Payroll Here.
– Claim Your Absentee Payroll Here.
– Claim Your SkillsFuture Enterprise Credits Here.
Individuals
– Claim Your SkillsFuture Credits Here.
– Information on UTap here.