Digital Marketing Specialist Diploma

Modules

Our Diploma Modules are based on Skillsfuture Singapore (SSG-WSQ)’s
Digital Marketing Framework. Each of our modules comprises in-depth
learning within the subject matter enabling our learners to
thoroughly understand & benefit from the course.

Module 1
SOCIAL MEDIA MARKETING (02 Days)
1. Introduction to organizational social media plan.
2. Types of social media platforms, tools and their operations
3. Using Social Media for marketing purposes
4. Maximizing returns of investments in social media
5. Evaluate potential and suitability of social media marketing opportunities
6. Discover new methods of utilizing social media
7. Facebook LIVE
8. Monitor business outcomes through social media marketing

Module 2
SOCIAL MEDIA MANAGEMENT (04 Days)
1. Introduction & Use of Social Media Strategies.
2. Understand & use Key Performance Indicators for Social Media Campaigns
3. Monitor and Review Social Media Campaigns
4. Ability to define social media management strategies
5. Ability to define monitoring metrics
6. Ability to identify opportunities to improve social media campaigns
7. Funnel Management (ClickFunnels)
8. Continuous Improvement on Organisation’s Social Media Campaign

Module 3

eCOMMERCE MANAGEMENT (04 Days)

1. Learn eCommerce and how to use it for your business.
2. Deep learning into proven systems by Shopify
3. Deep learning into proven systems by Shopee
4. Deep learning into proven systems by Lazada
5. Deep learning into proven systems by Wechat Mini-Programme
3. Learn monitoring of eCommerce systems and understanding the
measurement metrics.
4. Analysis of eCommerce numbers and how they equates to your P&L
5. Setting up eCommerce business.

Module 4
SEARCH ENGINE OPTIMIZATION (03 Days)
1. The key elements of SEO – what makes SEO.
2. SEO Keywords and how it puts your brand in the limelight
3. Provides & Produce High Quality & Engaging Content
4. Keywords Research – Using Popular Keywords in your webpage URL or on
bait pages.
5. Keywords Placement Strategies
6. Improving Searchability & User Experience (UX)
7. Off-Page SEO – The Art of Building Backlinks
8. Native/Local SEO and Why Marketers choose this.

Module 5
SEARCH ENGINE MARKETING (03 Days)
1. Selecting the right Search Engine Marketing Platform (Google Adwords &
Bing Ads)
2. The difference between search marketing, SEO, SEM, and pay-per-click
marketing?
3. Small SEM Strategies
4. What is Keyword Gems & how to acquire
5. What are the SEM fundamentals
6. How to do SEM targeting
7. Creating & Maintaining Consistency of SEM Ads
8. First impression – Landing Copy and Page Design

Course Highlights

  • 100% Online Course Delivery
  • Experienced Trainers & Practitioners
  • Most Updated Case Studies & Contents
  • Engaging & Interactive Learning
  • Online Assessment via LMS
  • Free Refresher Course within 12 months
  • Flexible Course Dates Planning
  • Every Module is a Standalone WSQ Level 4 COA

Course Quick Glance

  • 16 Days Diploma Course
  • Flexible Course Dates*
  • 129 Hours in Total
  • 5 Standalone Modules**
  • Up to 90% Subsidy***
  • Salary Support for SME****

* Based on Monthly Course Run Schedule by SMTC
** WSQ Level 4 Certificates of Attainment for each Module
*** For Eligible Individual Singaporeans & Companies
**** Up to $7.50/hr for Eligible SME Companies

Course Fees

Download Course Details in PDF Now